Overnight stays and revenue in tourist accommodation in Madeira hit all-time highs
Data released today by the Regional Statistics Office reveals all-time highs in overnight stays and revenue in tourist accommodation in the region. In August of this year, 237,800 guests arrived, generating 1,337,300 overnight stays, representing year-on-year increases of 6.7% and 8.6%, respectively.
The hotel sector recorded the highest percentage of overnight stays last month, at 66%, a 3.6% increase year-over-year. Vacation rentals (31.7% of the total) and rural tourism (2.3% of the total) increased by 20.8% and 9.1%, respectively.
According to a note from DREM, "for comparability purposes with the data released by INE, it is necessary to exclude local accommodation with fewer than 10 beds. According to this calculation method, overnight stays in tourist accommodation registered a 3.7% increase compared to August 2024, a higher variation than that observed nationally (+1.1%)."
Nationally, in August of this year, only the Central region registered a decrease in the number of overnight stays compared to the same month of the previous year (-3.0%), "a reduction that may be associated with the circumstances resulting from the fires that affected the region during that period." The other regions showed growth, with the Autonomous Region of Madeira (+3.7%) and the Setúbal Peninsula (+3.3%) showing the most significant increases. The West and Tagus Valley and Algarve regions registered the least significant growth (+0.5% in both).
The net bed occupancy rate for tourist accommodations in the Region in the month under review was 76.7%, up 1.4 percentage points (p.p.) compared to the same month (75.2%). Meanwhile, the bedroom occupancy rate reached 85.3% (84.4% in August 2024).
In August 2025, the average stay in tourist accommodations was 4.98 nights (4.91 nights in August 2024). The highest rates continue to be observed in hotels (5.08 nights) and vacation rentals (4.89 nights), followed by rural tourism, which has the shortest average stay, at 3.74 nights.
In the first eight months of 2025, guests entering tourist accommodations in the Region totaled 1,645,200, representing a 9.3% increase compared to the same period last year. Overnight stays also increased, rising 8.8% compared to the same period in 2024, surpassing 8.6 million.
Portugal once again surpasses Germany in source markets
It is worth noting that the top 10 source markets accounted for 85.0% of the total overnight stays recorded in August 2025. Portugal stood out with 21.7% of the total, growing 50.4% compared to August 2024, surpassing Germany (15.5%; -1.3%) and the United Kingdom (13.7%; -6.9%) for the third time. In fourth place is the French market (10.5%; +8.2%), followed by Poland (6.5%; +18.3%).
In cumulative terms, from January to August 2025, the two main international source markets recorded opposite annual variations in overnight stays: the German market recorded a 0.3% increase, while the British market saw a 1.5% decrease. The Portuguese resident market, the second largest market during this period, recorded a more significant annual increase, with growth of 40.6%.
In August 2025, total revenue and room revenue recorded annual growth of 13.1% and 13.8%, respectively, reaching, in the same order, €97.9 million and €72.9 million. For the country as a whole, in the same month, total revenue also recorded a positive year-over-year increase (+6.5%), as did room revenue, which grew by 5.5%.
Cumulative revenue growth in the Region was +19.0% and +20.4%, respectively, totaling €598.7 million in total revenue and €433.5 million in room revenue from January to August 2025.
In August 2025, the average rent per available room (RevPAR) was approximately €127.14 for all tourist accommodations (excluding local accommodations with fewer than 10 beds), up 10.4% compared to the same month of the previous year. Meanwhile, the average rent per utilized room (ADR) for tourist accommodations rose from R$136.38 in August 2024 to R$148.97 in August 2025 (+9.2% annual growth).
From the beginning of the year until August 2025, RevPAR for all tourist accommodation (excluding local accommodation with fewer than 10 beds) was €99.28, representing an 18.2% increase compared to the same period last year. In the hotel sector, RevPAR was €106.55, corresponding to an increase of 18.9%. ADR values were higher, reaching €125.69 for all tourist accommodation.
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